WCAG 2.1 AA checklist for business websites

Updated · 4 min read

Short answer: Start with the failures ADA claims cite most: alt text on images, labels on every form field and icon button, text contrast of at least 4.5:1, full keyboard operation with a visible focus ring, captions on videos, page titles and a page language. Then test the purchase path with a keyboard and a screen reader.

WCAG 2.1 Level AA contains 50 success criteria. You do not need to memorize them. This checklist groups them the way a business owner can act on them, starting with the problems that appear most often in ADA website complaints and on the websites of businesses that get sued.

Use it with an automated scan: the scan finds many of the problems listed under "automated" quickly, and the manual checks cover what a machine cannot judge.

1. Images and media

3. Forms and checkout

4. Color and text

5. Keyboard and focus

6. Page structure

7. Test it like a real user

  1. Keyboard pass (5 minutes). Unplug the mouse and buy something.
  2. Screen reader pass (15 minutes). VoiceOver (Mac: Cmd+F5; iPhone: Settings, Accessibility) or NVDA on Windows (free). Can you find a product, pick a size, and check out?
  3. Zoom pass. 200% zoom on desktop; pinch-zoom on a phone.
  4. Re-scan and save the dated report.

What about WCAG 2.2?

WCAG 2.2 was published in October 2023. It keeps nearly everything from 2.1, removes the obsolete 4.1.1 Parsing criterion, and adds criteria such as 2.4.11 Focus Not Obscured, 2.5.8 Target Size (Minimum) and 3.3.8 Accessible Authentication. WCAG 2.1 AA remains the level most often referenced in settlements, but meeting 2.2 AA also meets 2.1 AA, so it is a sensible target for new work.

Frequently asked questions

How many WCAG 2.1 AA criteria are there?

WCAG 2.1 has 78 success criteria in total: 30 at Level A, 20 at Level AA and 28 at Level AAA. Conforming at Level AA means meeting all 50 Level A and AA criteria.

Can an automated scanner check everything?

No. Automated tools reliably find a portion of WCAG failures, such as missing alt text, missing labels and low contrast. Keyboard operation, focus visibility, meaningful alt text and logical reading order need a human check.

Where should a small online store start?

Fix the header icons, product images, add-to-cart and checkout forms, and theme colors first. Those few templates cover most of the pages a shopper touches and most of the failures plaintiffs cite.

Does using Shopify, Wix or Squarespace make my site accessible?

The platforms provide a reasonable foundation, but themes, apps and your own content (images, colors, videos) can introduce failures. You are still responsible for the site you publish.

Proof of Access provides technical accessibility assessments. We are not a law firm and nothing on this page is legal advice. If you have received a demand letter or a lawsuit, talk to an attorney.